Rank Tracking Guide
SpiderDog rank tracking monitors where your pages appear in Google for the keywords that matter to you. Use it to measure progress, spot regressions, and prove the impact of your SEO work.
Add your first keyword
Go to the Rank Tracking page, enter a keyword you want to monitor, and click Track Keyword.
How Rank Tracking works
Rank Tracking is market-specific, not global. For each keyword you pick one Google market (location + language + device). SpiderDog fetches that exact SERP and records the position of the first result that belongs to your target domain.
It does not compare you to the whole web, and it does not give one worldwide ranking. If you rank #5 in Google US (English, desktop) and #12 in Google UK (English, mobile), you will see those two separate numbers because they are two different markets.
Add a target domain or URL (required). This should be your own website, not a competitor. SpiderDog searches the live SERP and records the position of the first result that belongs to that domain. You can enter a bare domain like example.com or a specific page likehttps://example.com/japan-esim.
If you want to monitor where a competitor ranks instead, use the Competitor Analysis page.
Use the location, language, and deviceselectors to match the Google market you care about. For example, a Cyrillic keyword like турция есим should usually be tracked in Turkey with the Russian language selected. The country sets which Google domain/country we query, the language tells the provider which result language to prefer, and the device splits desktop from mobile rankings.
Why is there a country selection and no “global” option?
Google does not have one worldwide ranking. Results change by country, language, and device because Google localizes results for each searcher. The country selector tells SpiderDog which localized Google SERP to query.
There is no true “global” rank. If you want broad visibility, add the same keyword multiple times with different markets (for example, United States, United Kingdom, and Australia). If you only care about one market, just track that one.
Not every keyword provider supports every market. DataForSEO, for example, no longer supports Russia or Belarus locations. SE Ranking can still cover many of those markets through its own country mapping. If a refresh fails after picking a market, switch the active keyword provider in Settings → Providers or choose a supported market.
Read the dashboard metrics
At the top of the page you will see four headline numbers:
| Metric | Higher or lower? | What to aim for |
|---|---|---|
| Tracked Keywords | Context matters | The number of keywords you are monitoring. Track enough to cover your priorities, but focus on quality over quantity. |
| Ranked Keywords | Higher is better | How many of your tracked keywords currently appear in the top 100. More ranked keywords means wider visibility. |
| Avg Position | Lower is better | Average ranking across all tracked keywords. A drop means you are moving up; a rise means you are falling back. |
| Share of Voice | Higher is better | A 0–100 score based on how many top positions you hold. Positions 1–3 score highest; page two scores lowest. |
What these numbers measure
Rank tracking uses live SERP data from SpiderDog’s keyword provider. It tells you where your domain appears in Google for each tracked keyword. Unlike keyword research numbers, these metrics are about your own site’s performance.
Because positions can jump around, focus on trends over time rather than a single snapshot. A keyword that moves from position 25 to 8 over a month is a win, even if it wiggles between 7 and 10 on individual days.
Understand position colors
Each keyword card shows a latest position, colored to make status obvious:
- Green (positions 1–3): top of page one. These are your strongest rankings.
- Indigo (positions 4–10): page one, but not at the top. Small improvements here can bring big traffic gains.
- Amber (positions 11–20): page two. With more content or links these can break into page one.
- Red (positions 21+): deep in the results or not ranking at all. These need the most work.
Read the position history chart
Each keyword has a line chart showing position over time. The Y-axis is reversed: the line going down means the position number is getting smaller, which means you are moving up in Google.
Use the chart to answer questions like:
- Did a recent content update or link-building push move the needle?
- Did a Google update cause a sudden drop?
- Is a keyword steadily climbing or stuck?
Refresh and filter
Click Refresh on any keyword to fetch a fresh SERP snapshot. You can also filter the list to show only ranked or unranked keywords.
On paid plans, SpiderDog can refresh all tracked keywords automatically on a schedule. Check with your admin or plan settings to enable automatic refresh.
Turn rank tracking into action
Use this simple workflow:
- Green (1–3): defend the position. Keep the content fresh and watch for competitors trying to overtake you.
- Indigo (4–10): optimize for the click. Improve title tags, meta descriptions, and on-page content to move into the top 3.
- Amber (11–20): expand the content and build internal/external links to push onto page one.
- Red (21+ or unranked): check intent match, technical issues, and content depth. Consider whether the keyword is realistic for your current authority.
What keywords should you track?
- Brand terms: your company name and branded product names.
- Core commercial terms: the keywords that directly describe what you sell (e.g.
international esim). - Priority country/product terms: the specific pages you are trying to grow (e.g.
esim japan,best esim for usa). - Competitor gaps: high-value terms your competitors rank for that you do not.
- Content targets: keywords from your keyword research that you have built new pages for.